© Marc Nipp 2022 1.780.444.2203 marc@marcnipp.com

 

Marc is an Edmonton Illustrator & a veteran in the graphic design field, with over 20+ years experience. During that time he was an instructor at MacEwan University, and founded the award winning graphic design & illustration studio El Designo.

Marc's clean bright illustration style has been used by publications throughout Canada. His corporate vector illustration work has a clean, bright feel that attracts the reader with creative visual solutions & can communicate complex issues with clarity.

You’ll find him working from his home studio in Laurier Heights, Edmonton, Alberta, Canada.

Why choose custom illustration for your brand?

I know custom illustration can be expensive. It's expensive because it takes time to create and it takes time to research what illustration style is best for that client.

I see a lot of businesses that choose stock photo or stock illustration over hiring local talent to create a custom look. Even though these options are cheap - the problem with them is that they are not used exclusively for your company. The business down the road could buy the same illustration to promote a totally different product. 

This creates a visual confusion to your brand and your message. People will quickly learn the style of illustration that is linked to your brand, if they start to see it promoting a different business, you will lose that unique style that you tried to create. In the end - neither business will profit from a diluted brand.

Custom illustration is so flexible - the options of style are limitless, illustration can add a warm human element to cold hard facts or create a compelling visual for an idea.